Travel & Tourism

In this section you will find information related to accommodations, hospitality and sales taxes collected in Beaufort County, Unincorporated Beaufort County, Bluffton and Hilton Head Island.

Travel in the Digital Age: Tourism Summit 2017

How healthy is Hilton Head Island's tourism industry? How do visitors use the internet and digital devices to decide where to stay, what to do, and where and what to eat? How do you manage your brand in a fast-moving world?

2001 - July 2017 Savannah Hilton Head International Airport Enplanements and Deplanements

This section includes information related to enplanements (departures) and deplanements (arrivals) for the Savannah Hilton Head International Airport.

2001 - June 2017 Charleston International Airport enplanement and deplanement

This section includes information related to enplanements (departures) and deplanements (arrivals) for the Charleston International Airport.

2017 - 2018 Beaufort County Marketing Plan

This section includes the Beaufort County Destination Marketing Plan for FY 2017-2018.

2017 - 2018 Town of Bluffton Marketing Plan

This section includes the Bluffton Destination Marketing Plan for FY 2017 - 2018.

2011 - May 2017 Hilton Head Island Airport Statistics

This section includes information regarding tower operations for the Hilton Head Island Airport. This data will be updated on a monthly basis.

April 2017 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

2017 - 2018 Hilton Head Island Marketing Plan

This section includes the Hilton Head Island Destination Marketing Plan for FY 2017-2018.

March 2017 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

February 2017 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

January 2017 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

December 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

2004-2015 Heyward House Historic Center Visitor Data

This section includes annual visitation numbers to the Heyward House Historic Center and Bluffton's official Welcome Center.

November 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

September 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

October 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

October 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

Estimated Impact of Beaufort County Tourism in 2015 on Beaufort County, South Carolina

This report examines the spending amounts by tourists at destinations located within Beaufort County.

August 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

July 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

June 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

May 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

Estimated Impact of Hilton Head Island Tourism in 2015 on Beaufort County, South Carolina

This section includes an economic impact analysis of Hilton Head Island Tourism in 2015 for Beaufort County, South Carolina.

April 2016 Economic Impact of Golf in SC

This report was released in April of 2016 by the South Carolina Department of Parks, Recreation and Tourism for the South Carolina Golf Course Owners Association.

2016 Hilton Head Island Boat Show Survey Results

This section includes Visitor Surveys collected at the 2016 Hilton Head Island Boat Show.

2016 Hilton Head Island Wine & Food Festival Survey Results

This section includes Visitor Surveys collected at the 2016 Hilton Head Island Wine and Food Festival.

2016 Hilton Head Island WingFest Survey Results

This section includes Visitor Surveys collected at the Hilton Head Island WingFest.

2016 Hilton Head Island Seafood Festival Survey Results

This section contains Visitor Surveys collected at the 2016 Hilton Head Island Seafood Festival.

April 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

2016-2017 Hilton Head Island Marketing Plan

This section includes the Hilton Head Island Destination Marketing Plan for FY 2016-2017.

Bluffton Destination Marketing Plan FY 2016-2017

This section includes the Bluffton Destination Marketing Plan for FY 2016-2017.

March 2016 National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

February 2016 - National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

January 2016 - National Golf Rounds Played

This section includes regional golf rounds played regionally and nationwide.

2016 Hilton Head Island Snow Day Festival Results

This section contains Visitor Surveys collected at the 2016 Hilton Head Island Snow Day.

2015 Hilton Head Island Oyster Festival Survey Results

This section contains Visitor Surveys collected at the 2015 Hilton Head Island Oyster Festival.

2015 Hilton Head Island Motoring Festival and Concours d'Elegance Survey Results

This section contains Visitor Surveys collected at the 2015 Hilton Head Island Motoring Festival and Concours d'Elegance.

2015 Hilton Head Island Burgers and Brew Festival Survey Results

This section includes Visitor Surveys collected at the 2015 Burgers and Brew Festival.

2015 Bluffton Arts and Seafood Festival Survey Results

This section includes Visitor Surveys collected at the 2015 Bluffton Arts and Seafood Festival.

2015 Hilton Head Island Harbourfest Survey Results

This section includes Visitor Surveys collected at the 2015 Hilton Head Island Harbourfest.

2015 Hilton Head Island Wine and Food Festival Survey Results

This section includes Visitor Surveys collected at the 2015 Hilton Head Island Wine and Food Festival.

2015 Hilton Head Island Seafood Festival Survey Results

This section includes Visitor Surveys collected at the 2015 Hilton Head Island Seafood Festival.

2015 Hilton Head Island Wing Fest Survey Results

This section includes Visitor Surveys collected at the Hilton Head Island Wing Fest.

September 2015 - December 2015 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

May 2015 - August 2015 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

Bluffton Destination Marketing Plan FY 2015-2016

This section includes the Bluffton Destination Marketing Plan for FY 2015-2016.

Hilton Head Island Destination Marketing Plan FY 2015-2016

This section includes the Hilton Head Island Destination Marketing Plan for FY 2015-2016.

Impact of the Destination Specific Marketing Program on Recipient Tourism Destinations

This report demonstrates the impact of SCPRT destination specific marketing programs on Hilton Head Island, Bluffton and the Lowcountry. Data points include tourism jobs and payroll, state and local visitor taxes, hotel revPAR, media impact, website users, media impact, private sector match, private sector product investment and business referrals.

Regional Golf Rounds Played August-December 2014

This section includes regional golf rounds played regionally and nationwide.

January 2015 - April 2015 National Golf Rounds

This section includes regional golf rounds played regionally and nationwide.

Hilton Head Island Seafood Festival Visitor Survey Results 2014

This section includes results of Visitor Surveys conducted during the 2014 Seafood Festival.

Hilton Head Island Wine and Food Festival Visitor Survey Results 2014

This section includes results of Visitor Surveys conducted during the 2014 Wine and Food Festival.

Hilton Head Island Wing Fest Visitor Survey Results 2014

This section includes results of Visitor Surveys conducted during the 2014 WingFest.

Hilton Head Island Oyster Festival Visitor Survey Results 2013

This section includes results of Visitor Surveys conducted during the 2013 Oyster Fest.

2014 Visitor Profile Study Household Incomes 150,000 and higher

This research study report was presented to the Hilton Head Island Marketing Council with a specific emphasis on visitors with a household income of 150,000 or higher.

2014 Hilton Head Island Tourism Summit

This summit was held at the Sea Pines Resort on May 6, 2014 to coincide with National Tourism Week.

Bluffton Marketing Plan FY 2014-2015

This section includes the Bluffton Marketing Plan for FY 2014-2015.

Hilton Head Island Marketing Plan FY 2014-2015

This section includes the Hilton Head Island Destination Marketing Plan for FY 2014-2015.

Snow Day Visitor Survey Research Results 2014

This section includes results of Visitor Surveys conducted during the 2014 Hilton Head Island Snow Day.

December 2013 Visitor Profile Study for the Canadian Market

This section pertains to results from the Visitor Profile Study with regards to the Canadian market.

2013-2014 Visitor Profile Study for household incomes 150,000 and over

This research study report was presented to the Hilton Head Island Marketing Council with a specific emphasis on visitors with a household income of 150,000 or higher.

Hilton Head Island Burgers and Brew Visitor Survey Results 2013

This section includes results of Visitor Surveys conducted during the 2013 Burgers and Brew Festival.

VisitBluffton.org Website & Online Marketing Performance - October 2013

The following information includes website performance for www.VisitBluffton.org as well as online search trends, visitation, origin Markets, online marketing performance campaigns and key metric trends.

Hilton Head Island - Tennis Destination Study November 2013

This report focuses on tennis research related to Hilton Head Island.

Hilton Head Island-Bluffton Website Analytics Update October 2013

The following information includes website performance for Online Search Trends, HiltonHeadIsland.org, Hilton Head Golf, VisitBluffton.org, and the Hilton Head Island Co-op.

Historic Bluffton Arts and Seafood Festival Visitor Survey Results 2013

This section includes visitor survey results for the 2013 Historic Bluffton Arts and Seafood Festival.

VisitBluffton.org Website & Online Marketing Performance - March 2013

The following information includes website performance for www.VisitBluffton.org as well as online search trends, visitation, origin Markets, online marketing performance campaigns and key metric trends.

Bluffton Destination Marketing Plan FY 2013-2014

This section includes the destination marketing plan for Bluffton for FY 2013-2014.

Hilton Head Island Destination Marketing Plan FY 2013 2014

This section includes the Hilton Head Island Destination Marketing Plan for FY 2013-2014.

Visitation to Palmetto Bluff 2012

This section includes information related to the number of visitors to Palmetto Bluff for calendar year 2012.

Hilton Head Island Marketing Dashboard October 2012

This dashboard includes statistics related to website visitation for www.hiltonheadisland.org, lodging, group sales, and results for e-promotions and newsletters sent out year to date 2012.

Virtual Guest Book Visitor Survey Results February 15-May 15, 2012

The Virtual Guest Book Visitor Survey research project began in February of 2012 and will continue until February 2013. The purpose of this survey research is to gain valuable data related to visitor expenditures, day visitor travel patterns, as well as visitor use of social media when planning a visit to the Bluffton/Hilton Head Island area. We have partnered with the University of South Carolina Beaufort Lowcountry and Resort Islands Tourism Institute to complete this research endeavor. Additionally, we have partnered with local businesses to facilitate the completion the survey by visitors to our area.

Hilton Head Island Destination Marketing Plan FY 2012-2013

This section includes the Hilton Head Island Marketing Plan for FY 2012-2013.

Bluffton Destination Marketing Plan FY 2012-2013

This section includes the Bluffton Marketing Plan for FY 2012-2013.

Hiltonheadisland.org Digital Marketing Review May 2012

This powerpoint presentation was presented in May of 2012 to the Tourism Marketing Advisory Council.

VisitBluffton.org Digital Marketing Review May 2012

This powerpoint presentation was presented in May of 2012 to the Bluffton Marketing Council and the Bluffton Town Council.

Hilton Head Island Marketing Plan 2012-2013 Presentation

This section includes a presentation of the FY 2012-2013 Marketing Plan for Hilton Head Island given on May 22, 2012.

Bluffton Marketing Plan 2012-2013 Presentation

This section includes a presentation of the FY 2012-2013 Marketing Plan for Bluffton given on May 23rd, 2012.

2012 Hilton Head Island Travel Forecast presentation

This section includes a travel forecast presentation given by Young Strategies in May of 2012.

Palmetto Bluff 2012 Update for the Town of Bluffton

This update was presented at the Bluffton Town Council meeting in March of 2013. This includes an update on the following: real estate sales, home construction statistics, future plans, employment and payroll statistics, preservation, conservation, tax revenue, charitable contributions, public events and number of visitors.

FY 2010-2011 Arts Center of Coastal Carolina Attendance by State

This section includes a United States map that shows the attendance by state for the Arts Center of Coastal Carolina.

2011 Economic Impact of Golf in South Carolina

This report was released in April of 2012 by the South Carolina Department of Parks, Recreation and Tourism for the South Carolina Golf Course Owners Association.

Hilton Head Island Lodging Occupancy Rates 2009-2011

This section includes lodging occupancy rates and will be updated on an ongoing basis.

Total Golf Rounds Played at LCGOA Member Facilities January-November 2011

This section includes data related to the total number of golf rounds played at Lowcountry Golf Course Owners Association member facilities between January and November 2011.

Visitation for the Coastal Discovery Museum at Honey Horn FY 2009-2011

This section includes the visitation patterns over the last three fiscal years to the Coastal Discovery Museum at Honey Horn. Between the fiscal years of 2010 and 2011 there was an increase of 5,363 visitors.

Visitation for the Pinckney Island National Wildlife Refuge FY 2007-2011

This section includes the visitation patterns over the last five fiscal years to the Pinckney Island National Wildlife Refuge. Between the fiscal years of 2010 and 2011 there was an increase of 59,224 visitors.

Hilton Head Island Welcome Center Visitor Survey Results 2006

This section includes the results of the Welcome Center Visitor Survey conducted between April 7th and August 7th, 2006.

Group Leads Measurement Metrics for the Hilton Head Island-Bluffton Chamber of Commerce Visitor Convention Bureau

This section provides details related to the group leads generated in 2010 as well as the 2011 goals.

Hilton Head Island Destination Marketing Plans FY 2009-FY 2011

This section includes Destination Marketing Plans for Hilton Head Island beginning in 2008 and concluding with the current year 2010-2011.

United States Travel Price Index January-March 2011

A slight increase is detectable between December 2010 and the January 2011. Reasons for the increase in the United States Travel Price Index include the rising cost of motor and jet fuel prices, flight ticketing prices, and an escalation in lodging rates.

Economic Significance of Meetings to the US Economy

This report includes a summary of a study conducted to analyze the economic impact as a result of the meetings industry.

Gas Prices and the effect on South Carolina Tourism in 2011

This information discusses the impact of gas prices on tourism for 2011 primarily shortened stays and less discretionary spending.

Second Homeowner Usage Estimates and Spending Report January 2011

This survey was conducted in 2011 by John Salazar, Ph.D. of the University of South Carolina-Beaufort. 5,000 second home owners were randomly selected out of 17,000 home owners who pay 6% annual property tax. According to the report 2,176 jobs are estimated to be created in Beaufort County in 2011.

Second Homeowner Useage Estimates and Spending Report January 2011

This survey was conducted in 2011 by John Salazar, Ph.D. of the University of South Carolina-Beaufort. 5,000 second home owners were randomly selected out of 17,000 home owners who pay 6% annual property tax.

Measuring the Economic Impact of Visitors to a Destination

This section includes information related to the task of measuring the economic impact of visitors to a destination.

Bluffton Destination Marketing Plans FY 2008-FY 2011

This section includes Destination Marketing Plans for Bluffton beginning in 2008 and concluding with the current year 2010-2011.

Hilton Head Island-Bluffton Chamber of Commerce Strategic Business Plan

This section includes the Strategic Business Plan-the main purpose of this document is to assist in the direction of strategies designed to better deliver results to our stakeholders.

International Visitor Spending in the United States January 2011

The total spent by International Visitors ($11.7 billion in January 2011), resulted in a 10 percent increase over the same month in 2010. Additionally, the strongest International Visitation increases occurred in the months of March and May through July of 2010. Source: International Trade Administration

Visitation for the Heyward House Historic Center CY 2004-CY 2010

This information includes visitation to the Heyward House Historic Center.

Golf Destination Study 2011

This section includes an executive summary, full report and individual responses from a Golf Destination Study conducted by Golf Datatech LLC for the Hilton Head Island Convention and Visitors Bureau.

Search Economic Data