Impact of the Destination Specific Marketing Program on Recipient Tourism Destinations

2014  brought to Hilton Head Island, Bluffton and the Lowcountry the following numbers:

• $400 million private sector product investment
• $2.4 million private sector match
• $12 million media impact
• 2 million website visitors
• 787,000 business referrals
• 2.86 million visitors countywide
• Hotel RevPAR up 13.8%
• $149.5 million in state and local visitor taxes
• $498 million tourism payroll
• 17,612 tourism jobs
• $1.2 million SCPRT destination specific match

Sources:  South Carolina Parks, Recreation and Tourism, Clemson University and the University of South Carolina Beaufort Lowcountry and Resort Islands Tourism Institute