Lodging Dashboard January 2015

# of Visitors to Hilton Head Island: 158,254
Home/Villa & Hotel Occupancy Combined: 22.8%
Hotel Occupancy: 38.2%
Timeshare Occupancy: 84.6%
Home/Villa & Hotel Average Daily Rate Combined: $96.00
Hotel Average Daily Rate: $95.85

Sources: Smith Travel Research and Vacation Travel Research Program

Lodging Dashboard  January 2014 compared to January 2015

# of visitors is up from last year by: 9.81%
Home/Villa & Hotel Occupancy Combined is up from last year: 22.3%
Hotel Occupancy is up from last year: 20.7%
Timeshare Occupancy is up from last year: 3.29%
Home/Villa & Hotel Average Daily Rate Combined is up from last year: 2.6%
Hotel Average Daily Rate is up from last year: 6.6%

Sources: Smith Travel Research and Vacation Travel Research Program

Lodging Dashboard Year to Date January 2015

# of Visitors to Hilton Head Island: 158,254
Home/Villa & Hotel Occupancy Combined: 22.8%
Hotel Occupancy: 38.2%
Timeshare Occupancy: 84.6%
Home/Villa & Hotel Average Daily Rate Combined: $96.00
Hotel Average Daily Rate: $95.85

Sources: Smith Travel Research and Vacation Travel Research Program

Lodging Dashboard YTD 2015 compared to YTD 2014

# of visitors to Hilton Head Island is up from last year by: 9.81%
Home/Villa & Hotel Occupancy is up from last year: 2.6%
Hotel Occupancy is up from last year: 20.7%
Timeshare Occupancy is up from last year: 3.29%
Home/Villa & Hotel Average Daily Rate Combined up: 2.6%
Hotel Average Daily Rate is up from last year: 6.6%

Sources: Smith Travel Research and Vacation Travel Research Program

 

Latest News

2014 Visitor Profile Study Household Incomes 150,000 and higher

This research study report was presented to the Hilton Head Island Marketing Council with a specific emphasis on visitors with a household income of 150,000 or higher. Learn More

Impact of the Destination Specific Marketing Program on Recipient Tourism Destinations

This report demonstrates the impact of SCPRT destination specific marketing programs on Hilton Head Island, Bluffton and the Lowcountry. Data points include tourism jobs and payroll, state and local visitor taxes, hotel revPAR, media impact, website users, media impact, private sector match, private sector product investment and business referrals. Learn More

Hilton Head Island Marketing Plan FY 2014-2015

This section includes the Hilton Head Island Destination Marketing Plan for FY 2014-2015. Learn More

Hilton Head Island-Bluffton Chamber of Commerce Independent Financial Audits

In this section, independent financial audits for the Hilton Head Island-Bluffton Chamber of Commerce are available to view for the last 5 fiscal years: 2010, 2011, 2012, 2013 and 2014. Learn More

Popular Research

Hilton Head Island Accommodations and Hospitality Taxes FY 2005-2014

This section includes the Accommodations and Hospitality Tax Collections from FY 2005-FY 2014 for Hilton Head Island. Learn More

Conferences/Meeting Room Nights Consumed 2009-2013

This section includes conferences/meeting room nights consumed from 2009-2013. Learn More

South Carolina 2% Accommodations Taxes Collected in Beaufort County CY 2008-2014

This section includes accommodations taxes collected in Beaufort County from 2008-October 2014 IMPORTANT NOTICE: In November 2011 the South Carolina Department of Revenue (SCDOR) obtained a supreme court ruling that allows them to more aggressively enforce Accommodations Tax collections from 'Vacation Rental by Owner' properties, real estate companies that manage vacation rentals and online travel agencies (OTA's), including collecting up to 10 years of retroactive payments from previously non-compliant taxpayers. Accommodations Tax returns submitted since that ruling may include revenue from this enforcement action and therefore collections may not accurately reflect current business conditions. Additionally, beginning in FY1213 numerous reporting errors by OTAs inaccurately reflected where collections originated, affecting nearly every county. During FY1213 and FY1314, many significant monthly revenue adjustments were made to correct collections totals in affected counties. Due to additional data cleaning processes implemented by SCDOR, FY1415 monthly collections should be more reliable. County-level percent changes that include FY1213 or FY1314 are not meaningful and have been excluded from the report below. Learn More

Hilton Head Island Wing Fest Visitor Survey Results 2014

This section includes results of Visitor Surveys conducted during the 2014 WingFest. Learn More

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