Bluffton Marketing Plan 2012-2013 Presentation

 2012-2013 goals set forth by the Bluffton Marketing Committee (a standing committee of the Hilton Head Island Bluffton Chamber of Commerce Visitor and Convention Bureau) include:

1.  Support the destination’s brand position throughout all marketing programs.
2. Increase overnight visitation in Southern Beaufort County, particularly Bluffton and Daufuskie Island, which together contribute over 50% of the county’s accommodations taxes collected.
3. Goal for 2012-2013 is 5% lodging revenues increase
4. Increase visitor’s expenditures at Beaufort County attractions, retail and dining facilities, particularly in Bluffton.  Thus, increase Bluffton and Beaufort County’s attraction, hospitality and sales taxes collected. 
5. Goal for 2012-2013 is 5% overall visitor spending increase and visitor tax base increase.